Abstract
Nearly two-thirds of internet users–65%–have paid to download or access some kind of online content from the internet, ranging from music to games to news articles. Music, software, and apps are the most popular content that internet users have paid to access or download, although the range of paid online content is quite varied and widespread.
In a survey of 755 internet users between 28 October and 1 November 2010, respondents were asked about 15 different kinds of online material that could be purchased or access after a payment. The online content that we were trying to assess in this survey is “intangible” digital products such as software, articles, and music that need not have a physical form. This is in contrast to something we have measured in previous surveys but were not trying to capture here: the use of the internet to purchase “tangible” products such as clothes, CDs, books, or computers or tangible services such as hotel reservations or airline tickets.
In a survey of 755 internet users between 28 October and 1 November 2010, respondents were asked about 15 different kinds of online material that could be purchased or access after a payment. The online content that we were trying to assess in this survey is “intangible” digital products such as software, articles, and music that need not have a physical form. This is in contrast to something we have measured in previous surveys but were not trying to capture here: the use of the internet to purchase “tangible” products such as clothes, CDs, books, or computers or tangible services such as hotel reservations or airline tickets.
| Original language | English |
|---|---|
| Publication status | Published - 2010 |
| Externally published | Yes |