A Literature Review of Quantitative Persona Creation

Joni Salminen; Kathleen Guan; Soon Gyo Jung; Shammur A. Chowdhury; Bernard J. Jansen

doi:10.1145/3313831.3376502

A Literature Review of Quantitative Persona Creation

Joni Salminen, Kathleen Guan, Soon Gyo Jung, Shammur A. Chowdhury, Bernard J. Jansen

Qatar Computing Research Institute

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

74 Citations (Scopus)

Abstract

Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To address this gap, we review 49 QPC research articles from 2005 to 2019. Results indicate three stages of QPC research: Emergence, Diversification, and Sophistication. Sharing resources, such as datasets, code, and algorithms, is crucial to achieving the next stage (Maturity). For practitioners, we provide guiding questions for assessing QPC readiness in organizations.

Original language	English
Title of host publication	CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery
ISBN (Electronic)	9781450367080
DOIs	https://doi.org/10.1145/3313831.3376502
Publication status	Published - 21 Apr 2020
Event	2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020 - Honolulu, United States Duration: 25 Apr 2020 → 30 Apr 2020

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020
Country/Territory	United States
City	Honolulu
Period	25/04/20 → 30/04/20

Keywords

literature review
personas
quantitative persona creation

Access to Document

10.1145/3313831.3376502

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Salminen, J., Guan, K., Jung, S. G., Chowdhury, S. A., & Jansen, B. J. (2020). A Literature Review of Quantitative Persona Creation. In CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems Article 3376502 (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/3313831.3376502

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title = "A Literature Review of Quantitative Persona Creation",

abstract = "Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To address this gap, we review 49 QPC research articles from 2005 to 2019. Results indicate three stages of QPC research: Emergence, Diversification, and Sophistication. Sharing resources, such as datasets, code, and algorithms, is crucial to achieving the next stage (Maturity). For practitioners, we provide guiding questions for assessing QPC readiness in organizations.",

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author = "Joni Salminen and Kathleen Guan and Jung, {Soon Gyo} and Chowdhury, {Shammur A.} and Jansen, {Bernard J.}",

note = "Publisher Copyright: {\textcopyright} 2020 ACM.; 2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020 ; Conference date: 25-04-2020 Through 30-04-2020",

year = "2020",

month = apr,

day = "21",

doi = "10.1145/3313831.3376502",

language = "English",

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Salminen, J, Guan, K, Jung, SG , Chowdhury, SA & Jansen, BJ 2020, A Literature Review of Quantitative Persona Creation. in CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems., 3376502, Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, 2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020, Honolulu, United States, 25/04/20. https://doi.org/10.1145/3313831.3376502

A Literature Review of Quantitative Persona Creation. / Salminen, Joni; Guan, Kathleen; Jung, Soon Gyo et al.
CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2020. 3376502 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Guan, Kathleen

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AB - Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To address this gap, we review 49 QPC research articles from 2005 to 2019. Results indicate three stages of QPC research: Emergence, Diversification, and Sophistication. Sharing resources, such as datasets, code, and algorithms, is crucial to achieving the next stage (Maturity). For practitioners, we provide guiding questions for assessing QPC readiness in organizations.

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ER -

A Literature Review of Quantitative Persona Creation

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