A review of methodologies for analyzing websites

Danielle Booth; Bernard J. Jansen

doi:10.4018/978-1-59904-974-8.ch008

A review of methodologies for analyzing websites

Danielle Booth, Bernard J. Jansen

Pennsylvania State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

14 Citations (Scopus)

Abstract

This chapter is an overview of the process of Web analytics for Websites. It outlines how visitor information such as number of visitors and visit duration can be collected using log files and page tagging. This information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website.

Original language	English
Title of host publication	Handbook of Research on Web Log Analysis
Publisher	IGI Global
Pages	143-164
Number of pages	22
ISBN (Print)	9781599049748
DOIs	https://doi.org/10.4018/978-1-59904-974-8.ch008
Publication status	Published - 2008
Externally published	Yes

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10.4018/978-1-59904-974-8.ch008

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A review of methodologies for analyzing websites

Abstract

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