@inproceedings{91febc2649ad4ba1ae6de7f23a401068,
title = "A social media campaign to promote breastfeeding among saudi women: A web-based survey study",
abstract = "Prolonged breastfeeding can prevent or limit the severity of a variety of diseases and conditions. Although evidence clearly shows that there are health benefits for breastfeeding, adherence to breastfeeding remains a key challenge facing maternal health providers in Saudi Arabia. The purpose of this study is to evaluate the impacts of a social media platform (Twitter) to promote breastfeeding in Saudi Arabia. Between February 10 and March 25, 2015, a web-based questionnaire was administered to evaluate the impacts of a Twitter based educational campaign on the awareness, knowledge, and adherence to breastfeeding behavior for women in Saudi Arabia. The overall response rate among mothers with a newborn child was 83% (n=484). The results showed an increase in the knowledge and awareness of breastfeeding practices and adherence among Twitter followers. The initiation rate of breastfeeding had slightly increased among women who never had previously breastfed. More women reported their willingness to continue exclusive breastfeeding and to stop bottle-feeding. Results also show that an integration of professional breastfeeding support, public health education programs through social media could be an effective tool in promoting breastfeeding in Saudi Arabia. There is a need for further research on designing and implementing a social media based educational outreach program to increase women's awareness, knowledge, and adherence to breastfeeding behavior in Saudi Arabia.",
keywords = "Breastfeeding, Health promotion, Saudi Arabia, Social Media",
author = "Salwa Bahkali and Nora Alkharjy and Maryam Alowairdy and Mowafa Househ and Omar Da'Ar and Khaled Alsurimi",
note = "Publisher Copyright: {\textcopyright} 2015 The authors and IOS Press. All rights reserved.; 13th International Conference on Informatics, Management, and Technology in Healthcare, ICIMTH 2015 ; Conference date: 09-07-2015 Through 11-07-2015",
year = "2015",
doi = "10.3233/978-1-61499-538-8-247",
language = "English",
series = "Studies in Health Technology and Informatics",
publisher = "IOS Press",
pages = "247--250",
editor = "John Mantas and Househ, {Mowafa S.} and Arie Hasman",
booktitle = "Enabling Health Informatics Applications",
address = "United States",
}