TY - JOUR
T1 - A sport and sociocultural legacy beyond 2010
T2 - A case study of the Football Foundation of South Africa
AU - Swart, Kamilla
AU - Bob, Urmilla
AU - Knott, Brendon
AU - Salie, Mushfieqah
PY - 2011/9
Y1 - 2011/9
N2 - This study investigated the sport development and social legacy of the 2010 FIFA World Cup. It assessed the impact of an event-themed legacy project on Gansbaai, a non-host, small-town community in the Western Cape, South Africa. The Football Foundation of South Africa (FFSA) was established to capitalise on the increased excitement about football as a result of the 2010 mega-event, aiming to leave a sport and social development legacy in a region that might not otherwise directly benefit. The FFSA embarked on a project to accelerate social change and community integration in a racially divided community through sport. The short-term results indicate that the community has experienced an increased level of intangible legacies, such as youth development, social integration and community pride. The FFSA is leaving a sport and social legacy for the community beyond 2010. It will be necessary to monitor the impacts on a more long-term basis.
AB - This study investigated the sport development and social legacy of the 2010 FIFA World Cup. It assessed the impact of an event-themed legacy project on Gansbaai, a non-host, small-town community in the Western Cape, South Africa. The Football Foundation of South Africa (FFSA) was established to capitalise on the increased excitement about football as a result of the 2010 mega-event, aiming to leave a sport and social development legacy in a region that might not otherwise directly benefit. The FFSA embarked on a project to accelerate social change and community integration in a racially divided community through sport. The short-term results indicate that the community has experienced an increased level of intangible legacies, such as youth development, social integration and community pride. The FFSA is leaving a sport and social legacy for the community beyond 2010. It will be necessary to monitor the impacts on a more long-term basis.
KW - 2010 FIFA World Cup
KW - Legacy
KW - Mega-event
KW - Sport development
UR - http://www.scopus.com/inward/record.url?scp=80053142200&partnerID=8YFLogxK
U2 - 10.1080/0376835X.2011.595997
DO - 10.1080/0376835X.2011.595997
M3 - Article
AN - SCOPUS:80053142200
SN - 0376-835X
VL - 28
SP - 415
EP - 428
JO - Development Southern Africa
JF - Development Southern Africa
IS - 3
ER -