@inproceedings{60017c105481415098713d0d8cf2c358,
title = "Analyzing Second Screen Based Social Soundtrack of TV Viewers from Diverse Cultural Settings",
abstract = "The presence of social networks and computing device in form of secondary screens used in conjunction with television plays a significant role in the shift from traditional television to social television (sTV). In this research, we explore the overall secondary screen usage in terms of four conversation patterns each over different cultural social soundtrack related to different TV shows. We process more than 469,000 tweets from second screens for four popular TV shows from four different countries. The ANOVA test results identify significant differences in overall usage of conversational patterns among viewers for TV broadcast across diverse cultures using second screens.",
keywords = "Cultural bias, Second screen, Social soundtrack, Social television",
author = "Partha Mukherjee and Jansen, {Bernard J.}",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015 ; Conference date: 31-03-2015 Through 03-04-2015",
year = "2015",
doi = "10.1007/978-3-319-16268-3_46",
language = "English",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "375--380",
editor = "Kevin Xu and Nitin Agarwal and Nathaniel Osgood",
booktitle = "Social Computing, Behavioral-Cultural Modeling, and Prediction - 8th International Conference, SBP 2015, Proceedings",
address = "Germany",
}