@inproceedings{8cb79c4e8ac748da877960984e7037ac,
title = "Analyzing the user inactiveness in a mobile social game",
abstract = "This paper analyzes and evaluates the factors that affect the inactiveness of users and how they are related to inactiveness. A higher inactiveness indicates a user is more likely to be inactive. The analysis locates inactive users, who have not logged in to the system for some time, and evaluates the relationship between inactiveness and three dimensions: social networking, time, and in-app purchase. Based on the operational data from a mobile social game, Barcode Footballer, with more than 100k users and 1 million friendships, it is concluded that social networking, time and in-app purchase are all important factors in inactiveness. The results can be applied to mobile social games to detect potential inactive users such that their operators can retain those users by using encouragements.",
keywords = "Friendship, Game, Inactiveness, Operational data, Purchase, Social",
author = "Ming Cheung and James She and Ringo Lam",
note = "Publisher Copyright: {\textcopyright} 2014 IEEE.; 2014 IEEE International Conference on Internet of Things, iThings 2014, Collocated with 2014 IEEE International Conference on Cyber, Physical and Social Computing, CPSCom 2014 and 2014 IEEE International Conference on Green Computing and Communications, GreenCom 2014 ; Conference date: 01-09-2014 Through 03-09-2014",
year = "2014",
month = mar,
day = "12",
doi = "10.1109/iThings.2014.75",
language = "English",
series = "Proceedings - 2014 IEEE International Conference on Internet of Things, iThings 2014, 2014 IEEE International Conference on Green Computing and Communications, GreenCom 2014 and 2014 IEEE International Conference on Cyber-Physical-Social Computing, CPS 2014",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "415--420",
booktitle = "Proceedings - 2014 IEEE International Conference on Internet of Things, iThings 2014, 2014 IEEE International Conference on Green Computing and Communications, GreenCom 2014 and 2014 IEEE International Conference on Cyber-Physical-Social Computing, CPS 2014",
address = "United States",
}