Click fraud

Bernard J. Jansen

doi:10.1109/MC.2007.232

Click fraud

Bernard J. Jansen^*

^*Corresponding author for this work

Pennsylvania State University

Research output: Contribution to specialist publication › Article

28 Citations (Scopus)

Abstract

Unchecked, click fraud could undermine the sponsored search business model.

Original language	English
Pages	85-86
Number of pages	2
Volume	40
No.	7
Specialist publication	Computer
DOIs	https://doi.org/10.1109/MC.2007.232
Publication status	Published - Jul 2007
Externally published	Yes

Keywords

Click fraud
Sponsored search
Web technologies

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10.1109/MC.2007.232

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title = "Click fraud",

abstract = "Unchecked, click fraud could undermine the sponsored search business model.",

keywords = "Click fraud, Sponsored search, Web technologies",

author = "Jansen, {Bernard J.}",

year = "2007",

month = jul,

doi = "10.1109/MC.2007.232",

language = "English",

volume = "40",

pages = "85--86",

journal = "Computer",

issn = "0018-9162",

publisher = "IEEE Computer Society",

}

TY - GEN

T1 - Click fraud

AU - Jansen, Bernard J.

PY - 2007/7

Y1 - 2007/7

N2 - Unchecked, click fraud could undermine the sponsored search business model.

AB - Unchecked, click fraud could undermine the sponsored search business model.

KW - Click fraud

KW - Sponsored search

KW - Web technologies

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U2 - 10.1109/MC.2007.232

DO - 10.1109/MC.2007.232

M3 - Article

AN - SCOPUS:34548321729

SN - 0018-9162

VL - 40

SP - 85

EP - 86

JO - Computer

JF - Computer

ER -

Click fraud

Abstract

Keywords

Access to Document

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