Coming in from the margins: Amateur musicians in the online age

Michaela Hoare, Steve Benford, Rachel Jones, Natasa Milic-Frayling

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

18 Citations (Scopus)

Abstract

HCI is increasingly interested in amateurism, but the wider literature suggests that the amateur is a complex and distinctive phenomenon. An interview study reveals the nature of the amateur in the digital age. Even though operating non-professionally at a micro-scale, amateur musicians employ a plethora of online services to sustain local fanbases, reach out to new fans, collaborate internationally, and actively promote both digital and material products. Our findings lead to recommendations for event-oriented promotion tools; community-oriented analytics; tangible and embedded products; and limited-edition digital experiences. We conclude that HCI needs to recognise the amateur as an important class of user, one who is serious about their leisure, and who is also distinct from the professional as from the novice and hobbyist.

Original languageEnglish
Title of host publicationCHI 2014
Subtitle of host publicationOne of a CHInd - Conference Proceedings, 32nd Annual ACM Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages1295-1304
Number of pages10
ISBN (Print)9781450324731
DOIs
Publication statusPublished - 2014
Externally publishedYes
Event32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014 - Toronto, ON, Canada
Duration: 26 Apr 20141 May 2014

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014
Country/TerritoryCanada
CityToronto, ON
Period26/04/141/05/14

Keywords

  • Amateur
  • Community
  • Craft; tangible
  • DIY
  • Distribution
  • Music
  • Promotion
  • Sharing
  • Social media

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