Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang; Yinghui Yang; Bernard J. Jansen; Mounia Lalmas

doi:10.1109/MIS.2017.58

Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang, Yinghui Yang, Bernard J. Jansen, Mounia Lalmas

Qatar Computing Research Institute

Research output: Contribution to journal › Editorial

49 Citations (Scopus)

Original language	English
Article number	7933928
Pages (from-to)	3-6
Number of pages	4
Journal	IEEE Intelligent Systems
Volume	32
Issue number	3
DOIs	https://doi.org/10.1109/MIS.2017.58
Publication status	Published - 1 May 2017

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10.1109/MIS.2017.58

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title = "Computational advertising: A paradigm shift for advertising and marketing?",

author = "Yanwu Yang and Yinghui Yang and Jansen, {Bernard J.} and Mounia Lalmas",

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AU - Yang, Yanwu

AU - Yang, Yinghui

AU - Jansen, Bernard J.

AU - Lalmas, Mounia

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Computational advertising: A paradigm shift for advertising and marketing?

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