Cultural Relevance Index: Measuring Cultural Relevance in AI-Generated Images

Wala Elsharif, Marco Agus, Mahmoud Alzubaidi, James She

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper introduces the Cultural Relevance Index (CRI), a metric designed to evaluate and quantify the cultural relevance of AI-generated images. Leveraging the detection capabilities of GPT technology and our proposed mathematical formulas aligned with human perception, CRI assesses the extent to which the content of an image is relevant to a particular culture such as Arabic, a capability not commonly found in many AI technologies. Through rigorous validation, including comparison with human judgments and a mathematical baseline, with focus on Arabic culture, CRI demonstrates a compelling similarity (around 95%) with human judgement, outperforming a quantified baseline metric (over 28%). CRI also succeeds to matches human judgment in comparing cultural images 100% of the time.

Original languageEnglish
Title of host publicationProceedings - 2024 IEEE 7th International Conference on Multimedia Information Processing and Retrieval, MIPR 2024
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages410-416
Number of pages7
ISBN (Electronic)9798350351422
DOIs
Publication statusPublished - 15 Oct 2024
Event7th IEEE International Conference on Multimedia Information Processing and Retrieval, MIPR 2024 - San Jose, United States
Duration: 7 Aug 20249 Aug 2024

Conference

Conference7th IEEE International Conference on Multimedia Information Processing and Retrieval, MIPR 2024
Country/TerritoryUnited States
CitySan Jose
Period7/08/249/08/24

Keywords

  • AI-generated images
  • Arabic culture
  • Cultural Relevance
  • Human assessment

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