@inbook{0c9d9a9761d1491c85b2e9f90e257270,
title = "Data Collection Methods",
abstract = "This chapter provides an overview of the following data-gathering methods: online surveys, crowdsourcing, eye tracking, mouse tracking, search logs, triangulation, and social media APIs. This information is essential for anyone interested in understanding the methods and best practices for gathering data in web and social media analytics. With this information, you should better understand each method{\textquoteright}s usefulness and be able to make informed decisions about the best method for your business strategy needs.",
author = "Jansen, {Bernard J.} and Aldous, {Kholoud K.} and Joni Salminen and Hind Almerekhi and Jung, {Soon gyo}",
note = "Publisher Copyright: {\textcopyright} 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2024",
doi = "10.1007/978-3-031-41933-1_4",
language = "English",
series = "Synthesis Lectures on Information Concepts, Retrieval, and Services",
publisher = "Springer Nature",
pages = "33--52",
booktitle = "Synthesis Lectures on Information Concepts, Retrieval, and Services",
}