TY - GEN
T1 - Design issues in automatically generated persona profiles
T2 - 4th ACM SIGIR Conference on Information Interaction and Retrieval, CHIIR 2019
AU - Salminen, Joni
AU - Şengün, Sercan
AU - Jung, Soon Gyo
AU - Jansen, Bernard J.
N1 - Publisher Copyright:
© 2019 Copyright is held by the owner/author(s). Publication rights licensed to ACM.
PY - 2019/3/8
Y1 - 2019/3/8
N2 - Increased access to data and computational techniques enable innovations in the space of automated customer analytics, for example, automatic persona generation. Automatic persona generation is the process of creating data-driven representations from user or customer statistics. Even though automatic persona generation is technically possible and provides advantages compared to manual persona creation regarding the speed and freshness of the personas, it is not clear (a) what information to include in the persona profiles and (b) how to display that information. To query into these aspects relating information design of personas, we conducted a user study with 38 participants. In the findings, we report several challenges relating to the design of automatically generated persona profiles, including usability issues, perceptual issues, and issues relating to information content. Our research has implications for the information design of data-driven personas.
AB - Increased access to data and computational techniques enable innovations in the space of automated customer analytics, for example, automatic persona generation. Automatic persona generation is the process of creating data-driven representations from user or customer statistics. Even though automatic persona generation is technically possible and provides advantages compared to manual persona creation regarding the speed and freshness of the personas, it is not clear (a) what information to include in the persona profiles and (b) how to display that information. To query into these aspects relating information design of personas, we conducted a user study with 38 participants. In the findings, we report several challenges relating to the design of automatically generated persona profiles, including usability issues, perceptual issues, and issues relating to information content. Our research has implications for the information design of data-driven personas.
KW - Automatically generated personas
KW - Data-driven personas
KW - Information design
KW - Personas
KW - User study
UR - http://www.scopus.com/inward/record.url?scp=85063160053&partnerID=8YFLogxK
U2 - 10.1145/3295750.3298942
DO - 10.1145/3295750.3298942
M3 - Conference contribution
AN - SCOPUS:85063160053
T3 - CHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval
SP - 225
EP - 229
BT - CHIIR 2019 - Proceedings of the 2019 Conference on Human Information Interaction and Retrieval
PB - Association for Computing Machinery, Inc
Y2 - 10 March 2019 through 14 March 2019
ER -