Factors affecting university image among graduate alumni: A case study of Qatar university

Khalifa A. Haza; Abdel Salam G. Abdel-Salam; Mohammad D. Mollazehi; Radwa Ismail Mohamed; Mahmood A. Ahmed; Rusol A. Al-Tameemi; Ahmed Bensaid; Chithira Johnson; Michael H. Romanowski

doi:10.1016/j.heliyon.2022.e09668

Factors affecting university image among graduate alumni: A case study of Qatar university

Khalifa A. Haza, Abdel Salam G. Abdel-Salam, Mohammad D. Mollazehi, Radwa Ismail Mohamed, Mahmood A. Ahmed, Rusol A. Al-Tameemi, Ahmed Bensaid, Chithira Johnson, Michael H. Romanowski^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were assessed to determine Graduate Alumni perspectives toward their university. Findings revealed that the key factors that impacted graduate alumni affecting the university's image and reputation were gender, nationality, level of study, and the ability of the institution to equip graduates with certain specific skills. Based on these findings, the university should consider further examining these areas to provide a more in-depth understanding of how these factors work to shape graduate students' perspectives of the university and develop ways to address areas that need to be developed and improved.

Original language	English
Article number	e09668
Journal	Heliyon
Volume	8
Issue number	6
DOIs	https://doi.org/10.1016/j.heliyon.2022.e09668
Publication status	Published - Jun 2022
Externally published	Yes

Keywords

Postgraduate students
Reputation
University image

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10.1016/j.heliyon.2022.e09668

Cite this

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title = "Factors affecting university image among graduate alumni: A case study of Qatar university",

abstract = "Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were assessed to determine Graduate Alumni perspectives toward their university. Findings revealed that the key factors that impacted graduate alumni affecting the university's image and reputation were gender, nationality, level of study, and the ability of the institution to equip graduates with certain specific skills. Based on these findings, the university should consider further examining these areas to provide a more in-depth understanding of how these factors work to shape graduate students' perspectives of the university and develop ways to address areas that need to be developed and improved.",

keywords = "Postgraduate students, Reputation, University image",

author = "Haza, {Khalifa A.} and Abdel-Salam, {Abdel Salam G.} and Mollazehi, {Mohammad D.} and Mohamed, {Radwa Ismail} and Ahmed, {Mahmood A.} and Al-Tameemi, {Rusol A.} and Ahmed Bensaid and Chithira Johnson and Romanowski, {Michael H.}",

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year = "2022",

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doi = "10.1016/j.heliyon.2022.e09668",

language = "English",

volume = "8",

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T2 - A case study of Qatar university

AU - Haza, Khalifa A.

AU - Abdel-Salam, Abdel Salam G.

AU - Mollazehi, Mohammad D.

AU - Mohamed, Radwa Ismail

AU - Ahmed, Mahmood A.

AU - Al-Tameemi, Rusol A.

AU - Bensaid, Ahmed

AU - Johnson, Chithira

AU - Romanowski, Michael H.

PY - 2022/6

Y1 - 2022/6

N2 - Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were assessed to determine Graduate Alumni perspectives toward their university. Findings revealed that the key factors that impacted graduate alumni affecting the university's image and reputation were gender, nationality, level of study, and the ability of the institution to equip graduates with certain specific skills. Based on these findings, the university should consider further examining these areas to provide a more in-depth understanding of how these factors work to shape graduate students' perspectives of the university and develop ways to address areas that need to be developed and improved.

AB - Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were assessed to determine Graduate Alumni perspectives toward their university. Findings revealed that the key factors that impacted graduate alumni affecting the university's image and reputation were gender, nationality, level of study, and the ability of the institution to equip graduates with certain specific skills. Based on these findings, the university should consider further examining these areas to provide a more in-depth understanding of how these factors work to shape graduate students' perspectives of the university and develop ways to address areas that need to be developed and improved.

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KW - Reputation

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DO - 10.1016/j.heliyon.2022.e09668

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SN - 2405-8440

VL - 8

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Factors affecting university image among graduate alumni: A case study of Qatar university

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Keywords

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