Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings

Joni Salminen; Sarem Seitz; Bernard J. Jansen; Tommi Salenius

Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings

Joni Salminen^*, Sarem Seitz, Bernard J. Jansen, Tommi Salenius

^*Corresponding author for this work

Qatar Computing Research Institute

Research output: Contribution to journal › Conference article › peer-review

5 Citations (Scopus)

Abstract

We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.

Original language	English
Pages (from-to)	106-115
Number of pages	10
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Volume	2017-December
Publication status	Published - 2017
Event	17th International Conference on Electronic Business: Smart Cities, ICEB 2017 - Al Barsha, Dubai, United Arab Emirates Duration: 4 Dec 2017 → 8 Dec 2017

Keywords

E-commerce
Gender
Online consumer behavior
Online purchase behavior
Online shopping behavior

Cite this

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title = "Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings",

abstract = "We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.",

keywords = "E-commerce, Gender, Online consumer behavior, Online purchase behavior, Online shopping behavior",

author = "Joni Salminen and Sarem Seitz and Jansen, {Bernard J.} and Tommi Salenius",

note = "Publisher Copyright: {\textcopyright} 2017 International Consortium for Electronic Business.All right reserved.; 17th International Conference on Electronic Business: Smart Cities, ICEB 2017 ; Conference date: 04-12-2017 Through 08-12-2017",

year = "2017",

language = "English",

volume = "2017-December",

pages = "106--115",

journal = "Proceedings of the International Conference on Electronic Business (ICEB)",

issn = "1683-0040",

publisher = "International Consortium for Electronic Business",

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TY - JOUR

T1 - Gender effect on E-commerce sales of experience gifts

T2 - 17th International Conference on Electronic Business: Smart Cities, ICEB 2017

AU - Salminen, Joni

AU - Seitz, Sarem

AU - Jansen, Bernard J.

AU - Salenius, Tommi

PY - 2017

Y1 - 2017

N2 - We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.

AB - We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.

KW - E-commerce

KW - Gender

KW - Online consumer behavior

KW - Online purchase behavior

KW - Online shopping behavior

UR - http://www.scopus.com/inward/record.url?scp=85057747543&partnerID=8YFLogxK

M3 - Conference article

AN - SCOPUS:85057747543

SN - 1683-0040

VL - 2017-December

SP - 106

EP - 115

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

Y2 - 4 December 2017 through 8 December 2017

ER -

Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings

Abstract

Keywords

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