@inproceedings{0cc5913e8f8c45248636c98fea39324f,
title = "Implementing Eye-Tracking for Persona Analytics",
abstract = "Investigating users' engagement with interactive persona systems can yield crucial insights for the design of such systems. Using eye-Tracking, researchers can address the scarcity of behavioral user studies, even during times when physical user studies are difficult or impossible to carry out. In this research, we implement a webcam-based eye-Tracking module into an interactive persona system, facilitating remote user studies. Findings from the implementation can show what information users pay attention to in persona profiles.",
author = "Jung, {Soon Gyo} and Joni Salminen and Bernard Jansen",
note = "Publisher Copyright: {\textcopyright} 2021 ACM.; 2021 ACM Symposium on Eye Tracking Research and Applications, ETRA 2021 ; Conference date: 24-05-2021 Through 27-05-2021",
year = "2021",
month = may,
day = "25",
doi = "10.1145/3450341.3458765",
language = "English",
series = "Eye Tracking Research and Applications Symposium (ETRA)",
publisher = "Association for Computing Machinery",
editor = "Spencer, {Stephen N.}",
booktitle = "Proceedings - ETRA 2021",
address = "United States",
}