Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework

Bernard James Jansen, Yanwu Yang, Yinghui Yang, Xunhua Guo, Daniel Zeng

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)32-42
Number of pages11
JournalIEEE Intelligent Systems
Publication statusPublished - 16 Jan 2019

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