Measuring Engagement Through Remote Interactions of Customers: Introducing METRIC

Jinan Y. Azem, Joni Salminen, Soon Gyo Jung, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In this article, we present METRIC. Measuring Engagement Through Remote Interactions of Customers (METRIC) (https://metric.qcri.org/) is a tool for collecting, measuring, analyzing, and reporting the engagement of online systems through actual interactions of customers or users, either remote or in the lab. METRIC enables system stakeholders to enhance their understanding of their audience, customer, or users' actual behavior on pages, images, videos, interfaces, and online systems, including the gaze and interaction with sub-elements on a page within a system or comparisons via A/B testing. Along with eye-tracking devices, METRIC uses a webcam-based eye-tracking JavaScript library for the ability to monitor the users' real visual attention during interaction with the online system. METRIC provides sophisticated reporting features throughout the collecting, measuring, and analyzing process. METRIC can also be deployed in user experiments toward the design of better cooperation technologies, primarily due to its online nature.

Original languageEnglish
Title of host publication2023 International Symposium on Networks, Computers and Communications, ISNCC 2023
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9798350335590
DOIs
Publication statusPublished - 2023
Event2023 International Symposium on Networks, Computers and Communications, ISNCC 2023 - Doha, Qatar
Duration: 23 Oct 202326 Oct 2023

Publication series

Name2023 International Symposium on Networks, Computers and Communications, ISNCC 2023

Conference

Conference2023 International Symposium on Networks, Computers and Communications, ISNCC 2023
Country/TerritoryQatar
CityDoha
Period23/10/2326/10/23

Keywords

  • HCI
  • user
  • user studies
  • user testing

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