Nation branding through sport mega-events: The case of Qatar's world cup

Kamilla Swart^*, Othman Althawadi, Yara Zeyad Ali, Brendon Knott

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The 2022 FIFA World Cup in Qatar
Subtitle of host publication	Global and Local Perspectives
Publisher	Taylor and Francis
Pages	168-185
Number of pages	18
ISBN (Electronic)	9781040147696
ISBN (Print)	9781032591537
DOIs	https://doi.org/10.4324/9781003453246-11
Publication status	Published - 8 Oct 2024

Access to Document

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