Notify-and-interact: A beacon-smartphone interaction for user engagement in galleries

Pai Chet Ng, James She, Soochang Park

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

22 Citations (Scopus)

Abstract

Existing interactive systems suffer from low user engagement due to their passiveness and steep learning curve. To address these issues, this paper presents an interactive framework, Notify-and-Interact, which leverages the Bluetooth low energy (BLE) beacon infrastructure to notify and a smart-phone to interact, such that it transforms a passive interactive system into an active one. The proposed framework is demonstrated in the Ping Yuan and Kinmay W Tang Gallery, where a series of wildlife artworks are exhibited. Engagement conversion rate is measured, and users' quality of experience (QoE) is surveyed through likert assessment. Artworks with Notify-and-Interact outperforms the QR code with a high engagement conversion rate at the interaction stage, i.e., 86% over 53%, and an average engagement time of 55.67s over 28.69s, respectively. The mean opinion score (MOS) shows that around 80% of the users expressed high satisfaction with the installed Notify-and-Interact framework in the gallery.

Original languageEnglish
Title of host publication2017 IEEE International Conference on Multimedia and Expo, ICME 2017
PublisherIEEE Computer Society
Pages1069-1074
Number of pages6
ISBN (Electronic)9781509060672
DOIs
Publication statusPublished - 28 Aug 2017
Externally publishedYes
Event2017 IEEE International Conference on Multimedia and Expo, ICME 2017 - Hong Kong, Hong Kong
Duration: 10 Jul 201714 Jul 2017

Publication series

NameProceedings - IEEE International Conference on Multimedia and Expo
ISSN (Print)1945-7871
ISSN (Electronic)1945-788X

Conference

Conference2017 IEEE International Conference on Multimedia and Expo, ICME 2017
Country/TerritoryHong Kong
CityHong Kong
Period10/07/1714/07/17

Keywords

  • Beacon
  • Bluetooth Low Energy
  • Cyber-physical System
  • Interactive Display
  • Interactive Gallery

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