@inproceedings{ce6054e2180c43d08482702acb035fb5,
title = "Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System",
abstract = "Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, we introduce and evaluate an implementation of persona analytics based on mouse tracking, which offers researchers new possibilities for conducting persona user studies, especially during times when in-person user studies are challenging to carry out.",
keywords = "Analytics, Mouse-tracking, Persona Analytics, Personas, User Studies",
author = "Jung, {Soon Gyo} and Joni Salminen and Bernard Jansen",
note = "Publisher Copyright: {\textcopyright} 2021 ACM.; 2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI EA 2021 ; Conference date: 08-05-2021 Through 13-05-2021",
year = "2021",
month = may,
day = "8",
doi = "10.1145/3411763.3451773",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
booktitle = "Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems, CHI EA 2021",
address = "United States",
}