TY - GEN
T1 - Picturing It!
T2 - CHI Conference on Human Factors in Computing Systems
AU - Salminen, Joni
AU - Jung, Soon-Gyo
AU - Santos, Joao M.
AU - Kamel, Ahmed Mohamed Sayed
AU - Jansen, Bernard J.
N1 - Publisher Copyright:
© 2021 ACM.
PY - 2021/5/6
Y1 - 2021/5/6
N2 - Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions and personality traits that are attributed to personas by the participants. Results show that perceptions of clarity, completeness, consistency, credibility, and empathy for a persona increase with picture realism. Personas with more realistic pictures are also perceived as more agreeable, open, and emotionally stable, with higher confidence in these assessments. We also find evidence of the uncanny valley effect, with realistic cartoon personas experiencing a decrease in the user perception scores.
AB - Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions and personality traits that are attributed to personas by the participants. Results show that perceptions of clarity, completeness, consistency, credibility, and empathy for a persona increase with picture realism. Personas with more realistic pictures are also perceived as more agreeable, open, and emotionally stable, with higher confidence in these assessments. We also find evidence of the uncanny valley effect, with realistic cartoon personas experiencing a decrease in the user perception scores.
KW - Persona design
KW - Anthropomorphism
KW - Pictures
KW - Realism
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=hbku_researchportal&SrcAuth=WosAPI&KeyUT=WOS:000758168004046&DestLinkType=FullRecord&DestApp=WOS_CPL
UR - http://www.scopus.com/inward/record.url?scp=85106718466&partnerID=8YFLogxK
U2 - 10.1145/3411764.3445360
DO - 10.1145/3411764.3445360
M3 - Conference contribution
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - Chi '21: Proceedings Of The 2021 Chi Conference On Human Factors In Computing Systems
PB - Assoc Computing Machinery
Y2 - 8 May 2021 through 13 May 2021
ER -