TY - GEN
T1 - Promoting oral health using social media platforms
T2 - 14th International Conference on Informatics, Management, and Technology in Healthcare, ICIMTH 2016
AU - Almaiman, Sarah
AU - Bahkali, Salwa
AU - Alabdulatif, Norah
AU - Bahkaly, Ahlam
AU - Al-Surimi, Khaled
AU - Househ, Mowafa
N1 - Publisher Copyright:
© 2016 The authors and IOS Press. All rights reserved.
PY - 2016
Y1 - 2016
N2 - Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information (OHRI). Online OHRI presents an opportunity to enhance dental public health education about innumerable oral health issues and promote dental self-care. The aim of this study is to estimate the prevalence of social media users among the Saudi population and identify the preferred social media platform for seeking Arabic OHRI and its impact on seekers' knowledge, attitude, and behavior. A total of 2652 Twitter followers were surveyed, using a web-based self-Administered questionnaire to collect data on demographic characteristics and online OHRI seeking behavior More than two thirds, 67.7% (n= 1796), of the participants reported they were seeking Arabic online OHRI, while 41.1% of the participants reported they had no preference for using a specific social media platform. These results emphasize the need and importance of supporting the content of social media with trusted and high quality online OHRI resources to promote a high level of public awareness about oral health and dental health services. Further studies in this regard are highly recommended on a larger scale of nationalities to explore the role of social media platform preference in promoting health promotion and dental public health awareness.
AB - Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information (OHRI). Online OHRI presents an opportunity to enhance dental public health education about innumerable oral health issues and promote dental self-care. The aim of this study is to estimate the prevalence of social media users among the Saudi population and identify the preferred social media platform for seeking Arabic OHRI and its impact on seekers' knowledge, attitude, and behavior. A total of 2652 Twitter followers were surveyed, using a web-based self-Administered questionnaire to collect data on demographic characteristics and online OHRI seeking behavior More than two thirds, 67.7% (n= 1796), of the participants reported they were seeking Arabic online OHRI, while 41.1% of the participants reported they had no preference for using a specific social media platform. These results emphasize the need and importance of supporting the content of social media with trusted and high quality online OHRI resources to promote a high level of public awareness about oral health and dental health services. Further studies in this regard are highly recommended on a larger scale of nationalities to explore the role of social media platform preference in promoting health promotion and dental public health awareness.
KW - Oral health information
KW - Oral hygiene.
KW - Seeking health information
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=84978686249&partnerID=8YFLogxK
U2 - 10.3233/978-1-61499-664-4-283
DO - 10.3233/978-1-61499-664-4-283
M3 - Conference contribution
C2 - 27350526
AN - SCOPUS:84978686249
T3 - Studies in Health Technology and Informatics
SP - 283
EP - 286
BT - Unifying the Applications and Foundations of Biomedical and Health Informatics
A2 - Mantas, John
A2 - Househ, Mowafa S.
A2 - Hasman, Arie
A2 - Gallos, Parisis
A2 - Kolokathi, Aikaterini
PB - IOS Press
Y2 - 1 July 2016 through 3 July 2016
ER -