Radio news and phonetic variation in Modern Greek

We are living in what Marshal McLuhan (1964) called “global village”.Mass Media (MM) have introduced a multilevel model in which information disseminates and reproduces itself in a very complicated manner. This frees the ground for the development of various theoretical approaches which all of them share in common a twofold possibility in which we can examine the nature of MM: a) the first view is the one that examines MM in relation to the macro structures of the society, that is the social and cultural elements that form our social reality b) the second view examines the mutual influence of MM and micro structures of the society, that is the way in which MM interact with the community, the group and the individual. This mediative role of MM between the two different layers of the society functions as a special kind of active filter which links two different and extremely fluid variables, that is, the experience and the individual (McQuail 1987: 52 - 53).