TY - JOUR
T1 - Site-searching strategies of searchers referred from search engines
AU - Ortiz-Cordova, Adan
AU - Jansen, Bernard J.
PY - 2013
Y1 - 2013
N2 - In this research, we analyze the referral queries and associated site-search queries at the session level from searchers coming from web search engines. Findings are based on a random sample of 10,000 from a total of 327,261 searching sessions of an online Spanish entertainment business collected over the course of a five month period from March 23, 2012 to August 26, 2012. We find six searching strategies that are correlated with the type of referral keywords (i.e., search terms) used at the major search engine. Of the six, the three major searching strategies are (1) the explorers who submit a broad query on the major search engine and then submit multiple broad queries on the site-search engine, (2) the navigators who submit a query to the major search engine that is part of a URL and then submit specific queries to the site-search engine, and (3) the persisters who submit the exact type of query on both the search engine and the site search. Implications for this research include developing better internal searching features, sponsored search keyword generation, and personalization of website content.
AB - In this research, we analyze the referral queries and associated site-search queries at the session level from searchers coming from web search engines. Findings are based on a random sample of 10,000 from a total of 327,261 searching sessions of an online Spanish entertainment business collected over the course of a five month period from March 23, 2012 to August 26, 2012. We find six searching strategies that are correlated with the type of referral keywords (i.e., search terms) used at the major search engine. Of the six, the three major searching strategies are (1) the explorers who submit a broad query on the major search engine and then submit multiple broad queries on the site-search engine, (2) the navigators who submit a query to the major search engine that is part of a URL and then submit specific queries to the site-search engine, and (3) the persisters who submit the exact type of query on both the search engine and the site search. Implications for this research include developing better internal searching features, sponsored search keyword generation, and personalization of website content.
KW - Query reformulation
KW - Search strategies
KW - Site-search
KW - Web queries
KW - Web searching
UR - http://www.scopus.com/inward/record.url?scp=84903954835&partnerID=8YFLogxK
U2 - 10.1002/meet.14505001050
DO - 10.1002/meet.14505001050
M3 - Article
AN - SCOPUS:84903954835
SN - 1550-8390
VL - 50
JO - Proceedings of the ASIST Annual Meeting
JF - Proceedings of the ASIST Annual Meeting
IS - 1
ER -