@inproceedings{f7a91deeff074b52b6ae3c82eeedd1f6,
title = "Strengths and weaknesses of persona creation methods: Guidelines and opportunities for digital innovations",
abstract = "Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.",
author = "Jansen, {Bernard J.} and Jung, {Soon Gyo} and Joni Salminen and Guan, {Kathleen W.} and Lene Nielsen",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE Computer Society. All rights reserved.; 54th Annual Hawaii International Conference on System Sciences, HICSS 2021 ; Conference date: 04-01-2021 Through 08-01-2021",
year = "2021",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "4971--4980",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021",
address = "United States",
}