| Original language | English |
|---|---|
| Journal | Value-per-Impression |
| Publication status | Published - 23 Jun 2017 |
| Externally published | Yes |
The Branding Effect of Sponsored Search Advertising: Value-per-Click vs. Value-per-Impression
Bernard James Jansen, Yanwu Yang, Daniel Dajun Zeng, Suresh Sethi
Research output: Contribution to journal › Article › peer-review