TY - GEN
T1 - The Choice of a Persona
T2 - 25th International Conference on Human-Computer Interaction, HCII 2023
AU - Salminen, Joni
AU - Şengün, Sercan
AU - Santos, João M.
AU - Jung, Soon gyo
AU - Nielsen, Lene
AU - Jansen, Bernard
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - Although personas have been applied for two decades, not much is known about why a designer chooses a specific persona for a given design task. This question matters because if designers prefer one persona over another, then the needs and attributes of that persona would be favored in the design process, resulting in possible “blind spots” and bias in regards to other personas. To explore reasons and behaviors associated with the choice of a persona, we conduct an on-site user study with 37 participants in a workplace setting focused on a social media content creation task. Our findings show that factors affecting the choice of persona include age similarity between the persona and the designer, persona’s looks, how many users the persona represents, time spent browsing the persona information, and whether the persona is (a)typical relative to other personas. Under different persona sets, these factors were correlated with the probability of a persona being chosen for a design task, and also supported by a qualitative analysis of the think-aloud records where the participants explained their persona choice. The findings provide implications for developing interaction techniques that support users’ varying information needs and persona selection strategies, including recommenders that would increase the match between the designers’ information needs and the available personas.
AB - Although personas have been applied for two decades, not much is known about why a designer chooses a specific persona for a given design task. This question matters because if designers prefer one persona over another, then the needs and attributes of that persona would be favored in the design process, resulting in possible “blind spots” and bias in regards to other personas. To explore reasons and behaviors associated with the choice of a persona, we conduct an on-site user study with 37 participants in a workplace setting focused on a social media content creation task. Our findings show that factors affecting the choice of persona include age similarity between the persona and the designer, persona’s looks, how many users the persona represents, time spent browsing the persona information, and whether the persona is (a)typical relative to other personas. Under different persona sets, these factors were correlated with the probability of a persona being chosen for a design task, and also supported by a qualitative analysis of the think-aloud records where the participants explained their persona choice. The findings provide implications for developing interaction techniques that support users’ varying information needs and persona selection strategies, including recommenders that would increase the match between the designers’ information needs and the available personas.
KW - Human factors
KW - Personas
KW - User choice
KW - User study
UR - http://www.scopus.com/inward/record.url?scp=85178575700&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-48038-6_18
DO - 10.1007/978-3-031-48038-6_18
M3 - Conference contribution
AN - SCOPUS:85178575700
SN - 9783031480379
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 288
EP - 310
BT - HCI International 2023 – Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings
A2 - Kurosu, Masaaki
A2 - Hashizume, Ayako
A2 - Marcus, Aaron
A2 - Rosenzweig, Elizabeth
A2 - Soares, Marcelo M.
A2 - Harris, Don
A2 - Li, Wen-Chin
A2 - Schmorrow, Dylan D.
A2 - Fidopiastis, Cali M.
A2 - Rau, Pei-Luen Patrick
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 23 July 2023 through 28 July 2023
ER -