@inproceedings{48645c3aa6f441ceb6a0a38bc14eb39c,
title = "The effect of experience on persona perceptions",
abstract = "User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, we conduct an experimental study with individuals less and more experienced with personas. Quantitative results show that previous experience increases several important perceptions, including willingness to use, empathy, likability, and completeness. Results suggest that methods that increase experience (e.g., training, workshops, scenarios) should be applied alongside persona deployment, as desirable persona perceptions increase with individuals' experience.",
keywords = "Experience, Persona perceptions, User study",
author = "Joni Salminen and Jung, {Soon Gyo} and Santos, {Jo{\~a}o M.} and Shammur Chowdhury and Jansen, {Bernard J.}",
note = "Publisher Copyright: {\textcopyright} 2020 Owner/Author.; 2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020 ; Conference date: 25-04-2020 Through 30-04-2020",
year = "2020",
month = apr,
day = "25",
doi = "10.1145/3334480.3382786",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
booktitle = "CHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems",
address = "United States",
}