TY - GEN
T1 - The Effect of Hiding Dislikes on the Use of YouTube's Like and Dislike Features
AU - Jung, Soon Gyo
AU - Salminen, Joni
AU - Jansen, Bernard J.
N1 - Publisher Copyright:
© 2022 ACM.
PY - 2022/6/26
Y1 - 2022/6/26
N2 - Using data from a major international news organization, we investigate the effect of hiding the count of dislikes from YouTube viewers on the propensity to use the video like/dislike features. We compare one entire month of videos before (n = 478) and after (n = 394) YouTube began hiding the dislikes counts. Collectively, these videos had received 450,200 likes and 41,892 dislikes. To account for content variability, we analyze the likes/dislikes by sentiment class (positive, neutral, negative). Results of chi-square testing show that while both likes and dislikes decreased after the hiding, dislikes decreased substantially more. We repeat the analysis with four other YouTube news channels in various languages (Arabic, English, French, Spanish) and one non-news organization, with similar results in all but one case. Findings from these multiple organizations suggest that YouTube hiding the number of dislikes from viewers has altered the user-platform interactions for the like/dislike features. Therefore, comparing the like/dislike metrics before and after the removal would give invalid insights into users' reactions to content on YouTube.
AB - Using data from a major international news organization, we investigate the effect of hiding the count of dislikes from YouTube viewers on the propensity to use the video like/dislike features. We compare one entire month of videos before (n = 478) and after (n = 394) YouTube began hiding the dislikes counts. Collectively, these videos had received 450,200 likes and 41,892 dislikes. To account for content variability, we analyze the likes/dislikes by sentiment class (positive, neutral, negative). Results of chi-square testing show that while both likes and dislikes decreased after the hiding, dislikes decreased substantially more. We repeat the analysis with four other YouTube news channels in various languages (Arabic, English, French, Spanish) and one non-news organization, with similar results in all but one case. Findings from these multiple organizations suggest that YouTube hiding the number of dislikes from viewers has altered the user-platform interactions for the like/dislike features. Therefore, comparing the like/dislike metrics before and after the removal would give invalid insights into users' reactions to content on YouTube.
KW - Social Signaling
KW - User interaction
KW - User metrics
KW - Web analytics
UR - http://www.scopus.com/inward/record.url?scp=85133681672&partnerID=8YFLogxK
U2 - 10.1145/3501247.3531546
DO - 10.1145/3501247.3531546
M3 - Conference contribution
AN - SCOPUS:85133681672
T3 - ACM International Conference Proceeding Series
SP - 202
EP - 207
BT - WebSci 2022 - Proceedings of the 14th ACM Web Science Conference
PB - Association for Computing Machinery
T2 - 14th ACM Web Science Conference, WebSci 2022
Y2 - 26 June 2022 through 29 June 2022
ER -