The effect on click-through of combining sponsored and non-sponsored search engine results in a single listing

Bernard James Jansen, Amanda Spink

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2007 workshop on sponsored search auctions
Publication statusPublished - 2007
Externally publishedYes

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