The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search

Bernard James Jansen; Mark A. Rosso; Dan Russell; Brian Detlor

The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search

Bernard James Jansen, Mark A. Rosso, Dan Russell, Brian Detlor

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

Original language	English
Title of host publication	Proceedings of the American Society for Information Science and Technology
Publication status	Published - 2008
Externally published	Yes

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Jansen, B. J., Rosso, M. A., Russell, D., & Detlor, B. (2008). The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search. In Proceedings of the American Society for Information Science and Technology https://scholar.google.com/citations?view_op=view_citation&hl=en&user=gyhAqMQAAAAJ&cstart=500&pagesize=100&citation_for_view=gyhAqMQAAAAJ:AXPGKjj_ei8C

@inproceedings{3f44898ed8464777a9e7a457503c4507,

title = "The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search",

abstract = "Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.",

author = "Jansen, {Bernard James} and Rosso, {Mark A.} and Dan Russell and Brian Detlor",

year = "2008",

language = "English",

booktitle = "Proceedings of the American Society for Information Science and Technology",

}

Jansen, BJ, Rosso, MA, Russell, D & Detlor, B 2008, The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search. in Proceedings of the American Society for Information Science and Technology. <https://scholar.google.com/citations?view_op=view_citation&hl=en&user=gyhAqMQAAAAJ&cstart=500&pagesize=100&citation_for_view=gyhAqMQAAAAJ:AXPGKjj_ei8C>

The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search. / Jansen, Bernard James; Rosso, Mark A.; Russell, Dan et al.
Proceedings of the American Society for Information Science and Technology. 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search

AU - Jansen, Bernard James

AU - Rosso, Mark A.

AU - Russell, Dan

AU - Detlor, Brian

PY - 2008

Y1 - 2008

N2 - Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

AB - Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.

M3 - Conference contribution

BT - Proceedings of the American Society for Information Science and Technology

ER -

The Google Online Marketing Challenge: A multi‐disciplinary global teaching and learning initiative using sponsored search

Abstract

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