The prevalence of internet and social media based medication information seeking behavior in Saudi Arabia

Salwa Bahkali*, Suha Alfurih, Maha Aldremly, Ma'an Alzayyat, Khaled Alsurimi, Mowafa Househ

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

12 Citations (Scopus)

Abstract

The internet has become an important resource to help people search for online medication information. This study aims to report the prevalence and profile of Saudi online medication seeking behavior. Conducted via a web-based survey with Twitter participants between January-February, 2015, the primary outcome measures were the self-reported rates of using the internet to search for medication related information. A valid sample of 4847 participants was collected over the period of the study. Out of the total participants, 68.3% (n=3311) were found to seek online medication related information frequently. Most of the social media users were female 83.5% (n=2766). The majority of respondents 63.6% (n= 3081) used Google, followed by Twitter 28.7% (n= 1392), Snapchat 21%, (n=1019), WhatsApp 13.8% (n= 670), Instagram 11.4%, (n= 553), and Facebook 5.5 % (n= 267), with few searching YouTube 1.3% (n=65) to access online medication information. Findings indicate that the Saudi population actively uses the internet and social media to obtain medication information. Further studies are needed to explore the influence of the internet and social media on user perception, attitude, and behavior with the use of online medication information.

Original languageEnglish
Title of host publicationUnifying the Applications and Foundations of Biomedical and Health Informatics
EditorsJohn Mantas, Mowafa S. Househ, Arie Hasman, Parisis Gallos, Aikaterini Kolokathi
PublisherIOS Press
Pages275-278
Number of pages4
ISBN (Electronic)9781614996637
DOIs
Publication statusPublished - 2016
Externally publishedYes
Event14th International Conference on Informatics, Management, and Technology in Healthcare, ICIMTH 2016 - Athens, Greece
Duration: 1 Jul 20163 Jul 2016

Publication series

NameStudies in Health Technology and Informatics
Volume226
ISSN (Print)0926-9630
ISSN (Electronic)1879-8365

Conference

Conference14th International Conference on Informatics, Management, and Technology in Healthcare, ICIMTH 2016
Country/TerritoryGreece
CityAthens
Period1/07/163/07/16

Keywords

  • Drug information.
  • Seeking medication information
  • Social media

Fingerprint

Dive into the research topics of 'The prevalence of internet and social media based medication information seeking behavior in Saudi Arabia'. Together they form a unique fingerprint.

Cite this