TY - GEN
T1 - “There’s Something About Noura”
T2 - 2024 ACM Designing Interactive Systems Conference, DIS 2024
AU - Şengün, Sercan
AU - Salminen, Joni
AU - Jung, Soon Gyo
AU - Aldous, Kholoud Khalil
AU - Jansen, Bernard J.
N1 - Publisher Copyright:
© 2024 Copyright held by the owner/author(s).
PY - 2024/7/1
Y1 - 2024/7/1
N2 - Stakeholders like designers use personas to learn about users. After persona development, stakeholders are usually presented with a persona set. However, there is little research on how stakeholders select a persona from a persona set. A think-aloud analysis with 37 stakeholders who were asked to select a persona for a content design task reveals that persona selection is infuenced by comparative, non-comparative, and subjective elements. Persona choice is often made with task compatibility in mind: interests, professions, and education were important contextual factors in our focal task. Storifying is commonly applied by stakeholders, refecting personas’ narrative nature. The persona’s picture is often evoked, in addition to nationality and name, though demographics do not play a decisive role. Stakeholders refer to a host of persona attributes when explicating their persona choice. Overall, reasonings for persona choice are multifaceted and individualistic, as we might expect given the information-richness of personas.
AB - Stakeholders like designers use personas to learn about users. After persona development, stakeholders are usually presented with a persona set. However, there is little research on how stakeholders select a persona from a persona set. A think-aloud analysis with 37 stakeholders who were asked to select a persona for a content design task reveals that persona selection is infuenced by comparative, non-comparative, and subjective elements. Persona choice is often made with task compatibility in mind: interests, professions, and education were important contextual factors in our focal task. Storifying is commonly applied by stakeholders, refecting personas’ narrative nature. The persona’s picture is often evoked, in addition to nationality and name, though demographics do not play a decisive role. Stakeholders refer to a host of persona attributes when explicating their persona choice. Overall, reasonings for persona choice are multifaceted and individualistic, as we might expect given the information-richness of personas.
KW - design tasks
KW - persona choice
KW - personas
KW - user research
UR - http://www.scopus.com/inward/record.url?scp=85200402329&partnerID=8YFLogxK
U2 - 10.1145/3643834.3661512
DO - 10.1145/3643834.3661512
M3 - Conference contribution
AN - SCOPUS:85200402329
T3 - Proceedings of the 2024 ACM Designing Interactive Systems Conference, DIS 2024
SP - 1234
EP - 1247
BT - Proceedings of the 2024 ACM Designing Interactive Systems Conference, DIS 2024
A2 - Vallgarda, Anna
A2 - Jonsson, Li
A2 - Fritsch, Jonas
A2 - Alaoui, Sarah Fdili
A2 - Le Dantec, Christopher A.
PB - Association for Computing Machinery, Inc
Y2 - 1 July 2024 through 5 July 2024
ER -