@inproceedings{39bce0cb50eb46c2a6964384080eb221,
title = "Towards a Measurement Scale of Organizational Readiness for Personas",
abstract = "User studies have found persona application challenging. We argue that a potential reason for the challenges is the organization's readiness to apply personas. This research reports the on-going effort of developing the Persona Readiness Scale, a survey instrument for organizations' readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Organizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.",
keywords = "Persona adoption, Personas, Psychometrics, Survey instrument",
author = "Joni Salminen and Lene Nielsen and Jung, {Soon Gyo} and Bernard Jansen",
note = "Publisher Copyright: {\textcopyright} 2021 ACM.; 2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI EA 2021 ; Conference date: 08-05-2021 Through 13-05-2021",
year = "2021",
month = may,
day = "8",
doi = "10.1145/3411763.3451763",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
booktitle = "Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems, CHI EA 2021",
address = "United States",
}