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Understanding sponsored search: Core elements of keyword advertising
Jim Jansen
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Corresponding author for this work
Pennsylvania State University
Research output
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Book/Report
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Book
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peer-review
36
Citations (Scopus)
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Keyphrases
Content Flow
25%
Implementation Aspects
25%
Consumer Prices
25%
Major Components
25%
Search Effort
25%
Separate Components
25%
Consumer Analytics
25%
Consumer Advertising
25%
Arts and Humanities
Curiosity
100%
Social Sciences
Pricing
100%
Economics, Econometrics and Finance
Pricing
100%
Computer Science
Implementation Aspect
100%