@inproceedings{611decfee1bd4cd3b4bf05ba9b7e269b,
title = "Use Cases for Design Personas: A Systematic Review and New Frontiers",
abstract = "Personas represent the needs of users in diverse populations and impact design by endearing empathy and improving communication. While personas have been lauded for their benefits, we could locate no prior review of persona use cases in design, prompting the question: how are personas actually used to achieve these benefits? To address this question, we review 95 articles containing persona application across multiple domains, and identify software development, healthcare, and higher education as the top domains that employ personas. We then present a three-stage design hierarchy of persona usage to describe how personas are used in design tasks. Finally, we assess the increasing trend of persona initiatives aimed towards social good rather than solely commercial interests. Our findings establish a roadmap of best practices for how practitioners can innovatively employ personas to increase the value of designs and highlight avenues of using personas for socially impactful purposes.",
keywords = "Literature review, Personas, Social good, Use cases",
author = "Joni Salminen and {Wenyun Guan}, Kathleen and Jung, {Soon Gyo} and Bernard Jansen",
note = "Publisher Copyright: {\textcopyright} 2022 ACM.; 2022 CHI Conference on Human Factors in Computing Systems, CHI 2022 ; Conference date: 30-04-2022 Through 05-05-2022",
year = "2022",
month = apr,
day = "29",
doi = "10.1145/3491102.3517589",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
booktitle = "CHI 2022 - Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems",
address = "United States",
}