Using a Digital Marketing Platform for the Promotion of an Internet Based Health Encyclopedia in Saudi Arabia

Asma Al Ateeq; Eman Al Moamary; Tahani Daghestani; Yahya Al Muallem; Majed Al Dogether; Abdulrahman Alsughayr; Majid Altuwaijri; Mowafa Househ

doi:10.3233/978-1-61499-488-6-12

Using a Digital Marketing Platform for the Promotion of an Internet Based Health Encyclopedia in Saudi Arabia

Asma Al Ateeq^*, Eman Al Moamary, Tahani Daghestani, Yahya Al Muallem, Majed Al Dogether, Abdulrahman Alsughayr, Majid Altuwaijri, Mowafa Househ

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Citations (Scopus)

Abstract

The objective of this paper is to investigate the experiences of using a digital marketing platform to promote the use of an internet based health encyclopedia in Saudi Arabia. Key informant interviews, meeting documentation, and Google Analytics were the data collection sources used in the study. Findings show that using a digital marketing platform led to a significant increase in the number of visitors to the health encyclopedia. The results demonstrate that digital marketing platforms are effective tools to be used for promoting internet based health education interventions. Future work will examine long-term educational impacts and costs in using digital marketing platforms to promote online healthcare sites in Saudi Arabia.

Original language	English
Title of host publication	Driving Quality in Informatics
Subtitle of host publication	Fulfilling the Promise
Editors	Karen Courtney, Alex Kuo, Omid Shabestari
Publisher	IOS Press
Pages	12-16
Number of pages	5
ISBN (Electronic)	9781614994879
DOIs	https://doi.org/10.3233/978-1-61499-488-6-12
Publication status	Published - 2015
Externally published	Yes
Event	International Conference on Information Technology and Communication in Health, ITCH 2015 - Victoria, Canada Duration: 26 Feb 2015 → 1 Mar 2015

Publication series

Name	Studies in Health Technology and Informatics
Volume	208
ISSN (Print)	0926-9630
ISSN (Electronic)	1879-8365

Conference

Conference	International Conference on Information Technology and Communication in Health, ITCH 2015
Country/Territory	Canada
City	Victoria
Period	26/02/15 → 1/03/15

Keywords

Digital marketing
health education
health encyclopedia

Access to Document

10.3233/978-1-61499-488-6-12

Cite this

Al Ateeq, A., Al Moamary, E., Daghestani, T., Al Muallem, Y., Al Dogether, M., Alsughayr, A., Altuwaijri, M., & Househ, M. (2015). Using a Digital Marketing Platform for the Promotion of an Internet Based Health Encyclopedia in Saudi Arabia. In K. Courtney, A. Kuo, & O. Shabestari (Eds.), Driving Quality in Informatics: Fulfilling the Promise (pp. 12-16). (Studies in Health Technology and Informatics; Vol. 208). IOS Press. https://doi.org/10.3233/978-1-61499-488-6-12

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abstract = "The objective of this paper is to investigate the experiences of using a digital marketing platform to promote the use of an internet based health encyclopedia in Saudi Arabia. Key informant interviews, meeting documentation, and Google Analytics were the data collection sources used in the study. Findings show that using a digital marketing platform led to a significant increase in the number of visitors to the health encyclopedia. The results demonstrate that digital marketing platforms are effective tools to be used for promoting internet based health education interventions. Future work will examine long-term educational impacts and costs in using digital marketing platforms to promote online healthcare sites in Saudi Arabia.",

keywords = "Digital marketing, health education, health encyclopedia",

author = "{Al Ateeq}, Asma and {Al Moamary}, Eman and Tahani Daghestani and {Al Muallem}, Yahya and {Al Dogether}, Majed and Abdulrahman Alsughayr and Majid Altuwaijri and Mowafa Househ",

note = "Publisher Copyright: {\textcopyright} 2015 The authors and IOS Press. All rights reserved.; International Conference on Information Technology and Communication in Health, ITCH 2015 ; Conference date: 26-02-2015 Through 01-03-2015",

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doi = "10.3233/978-1-61499-488-6-12",

language = "English",

series = "Studies in Health Technology and Informatics",

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Al Ateeq, A, Al Moamary, E, Daghestani, T, Al Muallem, Y, Al Dogether, M, Alsughayr, A, Altuwaijri, M & Househ, M 2015, Using a Digital Marketing Platform for the Promotion of an Internet Based Health Encyclopedia in Saudi Arabia. in K Courtney, A Kuo & O Shabestari (eds), Driving Quality in Informatics: Fulfilling the Promise. Studies in Health Technology and Informatics, vol. 208, IOS Press, pp. 12-16, International Conference on Information Technology and Communication in Health, ITCH 2015, Victoria, Canada, 26/02/15. https://doi.org/10.3233/978-1-61499-488-6-12

Using a Digital Marketing Platform for the Promotion of an Internet Based Health Encyclopedia in Saudi Arabia. / Al Ateeq, Asma; Al Moamary, Eman; Daghestani, Tahani et al.
Driving Quality in Informatics: Fulfilling the Promise. ed. / Karen Courtney; Alex Kuo; Omid Shabestari. IOS Press, 2015. p. 12-16 (Studies in Health Technology and Informatics; Vol. 208).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - The objective of this paper is to investigate the experiences of using a digital marketing platform to promote the use of an internet based health encyclopedia in Saudi Arabia. Key informant interviews, meeting documentation, and Google Analytics were the data collection sources used in the study. Findings show that using a digital marketing platform led to a significant increase in the number of visitors to the health encyclopedia. The results demonstrate that digital marketing platforms are effective tools to be used for promoting internet based health education interventions. Future work will examine long-term educational impacts and costs in using digital marketing platforms to promote online healthcare sites in Saudi Arabia.

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Al Ateeq A, Al Moamary E, Daghestani T, Al Muallem Y, Al Dogether M, Alsughayr A et al. Using a Digital Marketing Platform for the Promotion of an Internet Based Health Encyclopedia in Saudi Arabia. In Courtney K, Kuo A, Shabestari O, editors, Driving Quality in Informatics: Fulfilling the Promise. IOS Press. 2015. p. 12-16. (Studies in Health Technology and Informatics). doi: 10.3233/978-1-61499-488-6-12

Using a Digital Marketing Platform for the Promotion of an Internet Based Health Encyclopedia in Saudi Arabia

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