@inproceedings{7162cbbcbe154d8593e419af9ba20ce5,
title = "Who are your users? comparing media professionals' preconception of users to data-driven personas",
abstract = "1One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the datadriven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.",
keywords = "Automation, Journalism, Personas, User experience",
author = "Lene Nielsen and Joni Salminen and Jung, {Soon Gyo} and Haewoon Kwak and Jisun An and Jansen, {Bernard J.}",
note = "Publisher Copyright: {\textcopyright} 2017 Association for Computing Machinery. All rights reserved.; 29th Australian Computer-Human Interaction Conference, OzCHI 2017 ; Conference date: 28-11-2017 Through 01-12-2017",
year = "2017",
month = nov,
day = "28",
doi = "10.1145/3152771.3156178",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "602--606",
editor = "Margot Brereton and Dhaval Vyas and Alessandro Soro and Bernd Ploderer and Jenny Waycott and Ann Morrison",
booktitle = "Proceedings of the 29th Australian Computer-Human Interaction Conference",
address = "United States",
}