@inproceedings{5e4bb8d67f144c81bdd7611ecdd39de8,
title = "Women Micro-Entrepreneurs in Qatar: Motivation, Challenges, and Social Media Opportunities",
abstract = "Women entrepreneurship has significant contributions to socio-economic development. Qatar is focusing on both women empowerment and economic diversification; in that sense women's entrepreneurship emerges as a key factor that needs to be explored and enhanced. Women involvement in micro-entrepreneurship depends on personal, socio-cultural and economic factors of a particular society, thus their journeys are different and more complicated from those of men. Social media platforms can be considered as a great leveler in terms of equalizing the entrepreneurial playing field for women micro-entrepreneurs. Our study will investigate at women micro-entrepreneurs and social media as an emerging field of study and Qatar as an under-researched context. It will investigate the motivations, challenges and social media adoption of Qatari women micro-entrepreneurs.",
keywords = "Entrepreneurship, Female, Gender, IT adoption, Middle East, Social media",
author = "Hamda Al-Boinin and Wajdi Zaghouani and Savanid Vatanasakdakul",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE; 8th IEEE International Conference on Behavioural and Social Computing, BESC 2021 ; Conference date: 29-10-2021 Through 31-10-2021",
year = "2021",
doi = "10.1109/BESC53957.2021.9635560",
language = "English",
series = "Proceedings of 2021 8th IEEE International Conference on Behavioural and Social Computing, BESC 2021",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
booktitle = "Proceedings of 2021 8th IEEE International Conference on Behavioural and Social Computing, BESC 2021",
address = "United States",
}