Audience Analytics of Online Media Organizations: A Cross-Platform and Multi-News Outlet Study Of The Factors Affecting User Engagement of Social Media Content

  • Kholoud Aldous

Student thesis: Doctoral Dissertation

Date of Award2021
Original languageAmerican English
Awarding Institution
  • HBKU College of Science and Engineering

Keywords

  • audience analytics
  • cross-platform
  • media organizations
  • news postings
  • social media
  • user engagement

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