THE USE OF FIFA 2022 WORLD CUP AS A NATION BRANDING TOOL: SOCIAL MEDIA AND SENTIMENT

  • Sanaa Al Fahadi

Student thesis: Master's Dissertation

Date of Award2020
Original languageAmerican English
Awarding Institution
  • HBKU College of Humanities and Social Science

Keywords

  • FIFA 2022 World Cup
  • nation branding
  • Qatar2022
  • sentiment analysis
  • social media
  • social media analysis

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